Blogging 201: Day Six: Dig Deep into a Social Network

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Blogging 201: Day Six: Dig Deep into a Social Network

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“The Internet destroyed most of the barriers to publication. The cost of being a publisher dropped to almost zero with two interesting immediate results: anybody can publish, and more importantly, you can publish whatever you want.” Dick Costolo

Blogging 201: Day Six: Dig Deep into a Social Network

Today’s Assignment: pick one social network you’ll use to help grow your blog. Then, outline a plan for how you’ll use it.

Why do this?

• Because blogging is about building a community, and other social networks have ready-made communities.

• Because social networks are a great place to continue tangential conversations and experiment with content. Facebook, Twitter, Pinterest, Instagram, LinkedIn…where to start? A big brand might use every single one, but a big brand also has a social media department. You have the Department of You, so be selective.

I went “social media” the first day of my blog: Facebook, Twitter, Instagram, Flickr, 500px, LiveJournal, Tumbler, Pinterest, Google+ and LinkedIn.

All the posts published are sub-posted on these sites. I am getting followers from all these sites and even feedback given through them or email. I don’t see a blog surviving without the social media, with the good and the bad which it contains. I have said it in the past and will say again: I have a love-hate relationship with the social media, but as the old adage goes: Better the Devil you know 😉

I have also reposted several bloggers’ posts, which I have found to be something to be shared to a wider audience and intend to continue doing so also in the future.

Related posts:
Blogging 201, Day Four: Give ‘Em What They Want
Some Social Media Bullshit
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Blogging 201, Branding and Growth: Day Five: Make the Most of Your Archives, Part One

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Blogging 201, Branding and Growth: Day Five: Make the Most of Your Archives

“I think I am about 5 for 500 when it comes to successful ideas vs flops” Jeremy Schoemaker

Blogging 201, Branding and Growth: Day Five: Make the Most of Your Archives, Part One

The internet is ephemeral — you publish a post, and it sinks to the bottom of your blog before you know it. You’re competing with breaking news and dealing with short attention spans.

Readers and search engines love seeing new content on your homepage, but you can keep things even fresher by highlighting your archives: your best posts, hidden gems, and timeless content. After all: if a reader just found you, it’s all new to them!

Today’s assignment: integrate a feature to draw traffic to your older content like a widget, related posts, or a “Best of” page.

Why do this?

* Because a go-to page compiling your best posts is the simplest way to get readers to your content — you never know which post will pique someone’s interest, so make the good ones easy to find.
* Because while your About page does a great job introducing you, a curated selection of posts further illustrates your perspectives.

* Customizer to promote older work in your sidebar and footer, including the Top Posts and Page Widget, Archives Widget, and Categories Widget. These widgets automatically pull in archival and popular content — they’re quick, easy additions to drive traffic to older work. Each widget has configuration options, so you can control how much real estate they take up.

* Activate the Related Posts feature, which analyzes the words in each post, searches your site for similar posts, and displays related content at the bottom of every post.

 

GO TO: Previously on Rantings Of A Third Kind…

 

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Previously on Rantings Of A Third Kind… (Blogging 201, Day Five)

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Blogging 201, Branding and Growth: Day Five: Make the Most of Your Archives

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“Breathe. Know that the Internet has no eraser” Liz Strauss

Previously on Rantings Of A Third Kind…

Previously on Rantings Of A Third Kind…

A page for Photography was designed
To be country specific was defined
And all the related posts to combine
Maybe what you seek, you here shall find

The page for Daily Poem briefly existed
To pending status it was soon listed
For more than one per day a poem coexisted
And to an overwhelming task insisted

Throwback Thursday was also introduced
Much more traffic it did produce
Not even that Bruce could reduce
And it did give the creator much more juice

Gidgets, gadgets, all types of widgets
On the pages already existed
To name but a few
And give them their due

Top posts, calendar, pages and archive
Better give me the high five!
Before going live
With another trial

A showcase for most favourite posts
As presented by the host
Could once more, be the thing of the week
Or maybe something else ya seek?

Looking for
Calendars, Challenges or Yesterday’s news
It is all in here
But with a click or a few

Before you’re leaving
A small reminder
Don’t forget tuning in
Againg tomorrow
To this world wide
Virtual binder

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Blogging 201, Branding and Growth: Day Two: Audit Your Brand

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Blogging 201, Branding and Growth: Day Two: Audit Your Brand

Some of us have purely personal sites to discuss the day-to-day, while others use our blogs as a springboard for other projects. No matter which describes you — or whether you’re a bit of both — you’re not just a blogger: you’re a brand.

You may never be Coca-Cola or Apple, but you can still use good branding to grow your blog.

Today’s assignment: audit your brand — look at all the ways you communicate information about your blog to make sure they’re consistent and focused — and make one update to reinforce it.

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“I always do a mental audit at the end of the week to make sure I’m balancing time between my career and my personal life” Jill Wagner

Audit Your Brand

ROATK

A blog about everything and nothing.
Fiction, fact, poetry, odes, homages, photography.
Humour, yet some serious thoughts.
And it’s all done in the best possible taste!

 

You can never go wrong with black background, white font and with a touch of gray, especially when photos are concerned. And since my blog is mostly about the photographs and the stories, then the outlook is excellent!

My current theme, The Visual Theme, serves well for both the written word and the images. The font and colours came with the theme and the simplicity pleases my eye at least for now. I have gotten a few compliments as well, so I know I am on the right track.

Rantings of a Third Kind, with the slug “Blog about everything and nothing and it’s all done in the best possible taste!” pretty much describes the nature of the blog, the writer and the contents. I do not really rant about things, but I like to keep that option open for the future;) I also have visions of adding more content like videos, short and longer stories, serials and photo stories to the site. A travel blog is in planning. Therefore I prefer not to tie the knot with any specific genre, format or subject.

My user name is my name, well, with a twist of course 😉

I also registered the domain for the site “rantingsofathirdkind.com” but am yet to implement the name change for the blog. I also have a domain for my user name “gunroswell.com” with an introductory page set up for the same.

I have used widgets to create more visibility for searches and links. Also keeping a calendar of the posts on the main page. In addition, advertising the community I follow.

I have accounts in Twitter, Facebook, Google+, LinkedIn, Tumblr, LiveJournal and Pinterest. This to advertise my postings to a wider audience outside the WordPress world. I have quite a few hits on Google alone and if you Google my name, site or use any of the tags for example from the fandom/homage posts, you can be certain my links will pop up on the top in a search!

For photographs, I also share them on Instagram, Flickr and the 500px community.

 

Tag line:
Rantings Of A Third Kind
Blog about everything and nothing and it’s all done in the best possible taste!

Contact and email:
A separate page for the contact form: https://atomic-temporary-83380856.wpcomstaging.com/contact/
Email address: gun@gunroswell.com

 

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Blogging 201, Branding and Growth, Day One: Set Three Goals, Part Two

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Blogging 201, Branding and Growth, Day One: Set Three Goals

 

“Blogging isn’t about publishing as much as you can. It’s about publishing as smart as you can.” Jon Morrow

Blogging 201, Branding and Growth, Day One: Set Three Goals, Part Two

Day One: Set Three Goals

Why do you blog? For notoriety? To get a book contract? To self-publish? To establish yourself as a leader in your field? To gain followers? To connect with others? To clarify your own thoughts?

All of the above, but then again, none of the above. Confused? Good! That means I got your attention 😉

Why did I ever start a blog you ask? Well, there really is a very simple explanation to that. In the prehistoric blogging ages, you know those, when the dinosaurs roamed the earth… Ok, so maybe not that far back. Let’s go back some ten years, before the times of today’s so called social media and blogging. People actually wrote and published on the internet, but those days it was more personal and tight knitt groups who wrote and followed each others’ writings. I used to be one of those people.

In the here and now, everything is easy and you can post your thoughts, life and pretty much anything your heart desires and there are others who either a) read and enjoy what you have to offer or b) read and hate it. Simple as that.

Still not convinced?
Well, I like to write so, there. Simple truth, now written “out loud”.
Guess a book deal, a script deal or similar wouldn’t hurt either 😉

If your blog exceeded your wildest dreams, what would that look like? Would you have a different design? How many followers would you have? How much traffic? What sort of community would participate? How often would you post?

I would actually pay good money for someone with similar vision and time to revamp my site. With the limited time I have for this “night job” which I like to call my blogging, I barely have time to write and snap photos, never mind the outlook of the pages. The knowhow is there, the time is not. I rather spend the precious time I have for writing and leave the admin to someone else.

As my blog states, everything and nothing for anyone and no one, so the net is cast wide and as far as dreams go, well, I would like the world to enjoy my offerings, both written and visual. I would prefer to post eight hours a day, have it as a full time job. The good deyeties know I have enough material to last a few lifetimes. However, the reality is, after some full ten hours on the paying job, my night shift on the blog takes only second priority before sleeping and eating of course 😉 However, that being said, I am currently posting every day at least a poem, photo and a theme per day. I am also taking part in quite a few challenges and of course, Blogging U courses!

So to summarize (or to make a promise):
1) Never miss a day of blogging
2) Keep in touch with the community
3) Try on new things (for the blog) ;P

Keep Calm and Keep On Blogging Everyone!

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Blogging 201, Branding and Growth, Day One: Set Three Goals, Part One

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Blogging 201, Branding and Growth, Day One: Set Three Goals

 

“Don’t procrastinate. If you want to blog, then blog.” Fritz Chery

Blogging 201, Branding and Growth, Day One: Set Three Goals

Day One: Set Three Goals:

Welcome to Blogging 201: Branding and Growth! We’re excited about what we’re going to cover over the next two weeks, and we’re glad you’re joining us for the ride.

Today we want you to do a bit of thinking about your blog, so you can focus the next two weeks effectively.

Today’s assignment: consider what you want to accomplish with your blog. Write down three concrete goals.

Why are we doing this?

* Because writing down goals forces you to think carefully about what success means to you — “success” is different for everyone.
* Because having goals helps you focus. If something you’re doing isn’t helping you achieve your goals, ditch it.

Here are some questions to mull over to help you uncover/refine what’s most important to you about your blog:

Why do you blog? For notoriety? To get a book contract? To self-publish? To establish yourself as a leader in your field? To gain followers? To connect with others? To clarify your own thoughts?

If your blog exceeded your wildest dreams, what would that look like? Would you have a different design? How many followers would you have? How much traffic? What sort of community would participate? How often would you post?

Answering these questions helps you create a vision for your blog. Next, translate that vision into three specific goals. You can articulate your goals however you’re most comfortable, but we recommend making them simple, concrete, and time-based to create laser-like focus, like:

* Gain 20% more followers by January 15st.
* Increase average daily hits 30% by the middle of 2016.
* Publish three times each week during December and January.
* Spend one hour each week visiting my followers’ blogs, reading, and commenting from now until February 1st.
* Establish a new weekly feature on my blog by January 1st. (Throwback Thursdays, Wordless Wednesdays, Soup Sundays), and publish that feature each week through 2016.
* Create an editorial calendar for the next 90 days by December 31st.
* Gain 100 new Twitter followers by February 15th.
* Publish posts from three guests over the next three months.
* For bonus points, write a post detailing your blog’s goals and publish it. Making your goals public ups your accountability. Your readers will cheer you on, and might even find ways to help you achieve your goals.

Create a private page on your blog to keep track of your goals, or just write them on a post-it note — whatever works for you.

Stuck on what to pick for your goals? Not sure what’s actually reasonable? Head to The Commons to bounce ideas around with fellow challenge participants. You know the old saying: 1000 heads are better than one!

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