Blogging 201, Branding and Growth: Day Two: Audit Your Brand

Some of us have purely personal sites to discuss the day-to-day, while others use our blogs as a springboard for other projects. No matter which describes you — or whether you’re a bit of both — you’re not just a blogger: you’re a brand.

You may never be Coca-Cola or Apple, but you can still use good branding to grow your blog.

Today’s assignment: audit your brand — look at all the ways you communicate information about your blog to make sure they’re consistent and focused — and make one update to reinforce it.

“I always do a mental audit at the end of the week to make sure I’m balancing time between my career and my personal life” Jill Wagner

Audit Your Brand

A blog about everything and nothing.
Fiction, fact, poetry, odes, homages, photography.
Humour, yet some serious thoughts.
And it’s all done in the best possible taste!

You can never go wrong with black background, white font and with a touch of gray, especially when photos are concerned. And since my blog is mostly about the photographs and the stories, then the outlook is excellent!

My current theme, The Visual Theme, serves well for both the written word and the images. The font and colours came with the theme and the simplicity pleases my eye at least for now. I have gotten a few compliments as well, so I know I am on the right track.

Rantings of a Third Kind, with the slug “Blog about everything and nothing and it’s all done in the best possible taste!” pretty much describes the nature of the blog, the writer and the contents. I do not really rant about things, but I like to keep that option open for the future;) I also have visions of adding more content like videos, short and longer stories, serials and photo stories to the site. A travel blog is in planning. Therefore I prefer not to tie the knot with any specific genre, format or subject.

My user name is my name, well, with a twist of course 😉

I also registered the domain for the site “rantingsofathirdkind.com” but am yet to implement the name change for the blog. I also have a domain for my user name “gunroswell.com” with an introductory page set up for the same.

I have used widgets to create more visibility for searches and links. Also keeping a calendar of the posts on the main page. In addition, advertising the community I follow.

I have accounts in Twitter, Facebook, Google+, LinkedIn, Tumblr, LiveJournal and Pinterest. This to advertise my postings to a wider audience outside the WordPress world. I have quite a few hits on Google alone and if you Google my name, site or use any of the tags for example from the fandom/homage posts, you can be certain my links will pop up on the top in a search!

For photographs, I also share them on Instagram, Flickr and the 500px community.

Tag line:
Rantings Of A Third Kind
Blog about everything and nothing and it’s all done in the best possible taste!

Contact and email:
A separate page for the contact form: https://atomic-temporary-83380856.wpcomstaging.com/contact/
Email address: gun@gunroswell.com